Have you heard? Devo is suing McDonald’s over an American Idol themed Happy Meal toy unimaginatively named “New Wave Nigel”.
And, boy, I hope Ronald is subjected to a legal corn-holing that turns his red wig pale.
Just look at this toy. It’s a plagiaristic travesty. The figure sports an orange jumpsuit and Devo’s trademark "energy dome" hat which, in my opinion, is enough to damn McDonald’s as full-on rip-off artists.
But the clincher is the unquestionably Devo-esque music the toy plays when its arm is moved. (Hit play on the video at right to hear just how blatantly McDonald’s has mimicked Devo's sound.)
Big companies like McDonald’s pull this sort of shit all the time. They think that because they have bottomless pockets, they can just step all over other peoples’ copyrights. Of course, let me post an illustration of Grimace shoving his bloated, purple dick in Ronald McDonald’s ear and see how fast I receive a cease and desist letter.
What I love most about the story is Devo bassist Gerald Casale’s statement about the level to which the band is insulted:
"This New Wave Nigel doll that they've created is just a complete Devo rip-off and the red hat is exactly the red hat that I designed… Plus, we don't like McDonald's, and we don't like 'American Idol', so we're doubly offended."
Awesome. I didn’t think it was possible, but I actually like Devo even more now.