Among the many brilliant and lovely things I’ve designed since the start of this year are the support materials (posters, fliers, etc.) for four different Hewlett Packard sales promotions. Getting paid to do what I love is a reward in itself, but my small-yet-mighty ego will not shut up until I share an e-mail I received this morning.
I do wish to avoid annoying HP in any way (not to mention my own employer), so I am sharing this only with you elite and honorable souls for now. Check it out:
From: Xxxx Xxxxx
Sent: Wed 3/4/2009 9:04 AM
To: Kirk Starr; Xxxxxx Xxxxxx
Subject: RE: HP Smart Servers Posters
Hi Kirk and Xxxxxxx,
Can one of you send me pdfs of the recent promo posters? HP has been really excited about how great our posters have come out and would like me to send them copies for them to show off.
Hewlett-Packard Brand Manager
I have no idea who they want to show my work off to, but since these are internal sales campaigns that are either upcoming or currently in progress, I haven’t personally obtained official permission to make the artwork fully public (yet). That said, I sincerely doubt one little peek is going to kill anyone, so here's an example from my recent work to give you an idea of what HP likes to see:
NOTE: The fact the blade is pointing directly at "HP Care Pack" is no accident. I'm a trained professional.
Typography and flair elements came last. For the record, not including the map, only two fonts were used in this design. Most designers have a rough time sticking to fewer than four. Boo-yah!