Maybe it’s because I work in advertising that I notice this stuff; I don’t know. I personally try not to create misleading or duplicitous ads, but I can usually spot them instantly. I’d like to think most people aren’t so easily tricked, but the continued prolific use of deceptive advertising would indicate they probably are. That sucks.
I’ve recently heard ads for auto insurance companies that claim things like “everyone who switched to our company from the competitor felt less fleeced overall” or “people who switched from that company to ours saved an average of six-and-a-half shitloads.”
I’m paraphrasing, of course.
Given statements like these, my first reaction is to wonder what percentage of people switch for reasons other than a lower rate. I’m guessing not many. Sure, a few might switch because they got ticked at a customer service rep, but I doubt they subsequently prioritized friendly representatives over a lower annual premium. So, while these ads certainly sound impressive at first, they aren’t really saying anything. Of course, they saved money! That's why they switched!
A truly superior business needn’t play with semantics. If these companies actually had a cheaper product overall, their ads would be worded differently. They'd state unequivocally: “Our rates are lower on average than anyone else’s. Guaranteed.”
As the old saying goes, if it sounds too good to be true, it’s probably a cleverly worded deception devised to exploit your gullibility to the decided advantage of the perpetrator.
Or something like that.