I don’t blog about my day job much. My dozen or so long-standing (and long-suffering) readers know I basically draw pictures for a living and most of them are probably further aware that I do this with the end goal of convincing you, the hungry but cautious-to-the-point-of-paranoid consumer, to part with your hard-won Federal Reserve Notes*. In other words, I design and illustrate advertising materials.
The occupation of creating successful print ads is a bit competitive (just a bit), making it necessary to continually maintain a surprisingly large and diverse set of skills. There are obvious examples such as being able to tell a strong tagline from a weak one or understanding the importance of proper branding; and there are the more nuanced things like realizing the color yellow is bad for food products because it often causes people think of urine and liver disease (however subliminally).
Color happens to be one of my strongest areas – or so I’m repeatedly told – which is why I usually wear all black clothing. If you’re an artist, that last sentence makes complete sense; trust me.
Anyway, I’d like to share a few photos from a freelance side-project I’m working on right now, because I think they go a long way towards demonstrating to the non-color-obsessed layman what it is that’s so rewarding about knowing the difference between mauve and lavender.
The impetus for this project is that back in the 60s and early 70s, my client traveled all over the world and, being a sentimental man, shot thousands of fascinating photographs for posterity. He decided 35mm slides would be the best method of archival but then fully neglected to take even the simplest precaution to protect his slides from the ravages of dust, fluorescent light and baby spit.
Forty years later… well… I believe the professional industry terminology for the particular condition in which his pictures ended up is “poopy”.
The problem with celluloid is that it’s a big wuss. It requires coddling. It likes it dry and it likes it cool. It doesn’t want a snack and it doesn’t want to go sunbathing. Hell, it doesn’t even really want to be crammed into your stupid slide projector, if we’re being completely candid.
All of this adds up to a nice little bit of extra change for me in a bad economy, because my client recently decided revisit his youth and is unable to do so without the color-correcting skills of yours truly. I’ll shut up now and show you the pix. Please realize that all I’ve done to these so far is correct the color; restoration is extra and still needs to be negotiated. If you're impressed and would like some photographs restored, please feel free to contact me.
*that one was just for you, Kzinti. 🙂